Accountable marketing

Author: Peter Rosenwald
Date: 2004/09/12
Subject: Marketing & Sales Management
  1. 9/12
  2. ISBN: 0324203594
  3. 368 pages
  4. True PDF
  5. 27 MB

Book Description

Accountable marketing Businesses are increasingly concerned about measurability and accountability particularly in the area of marketing. Executives and managers are searching for reliable methods to ensure that they are getting more out of their marketing efforts, as well as for ways to continue successful operations. If you could differentiate between your best customers, your marginal customers and your worst customers, would you spend your marketing monies the way you do today If youre like most marketers, you would not. Then get yourself a copy of Accountable Marketing, and together with...

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