A Reader in market-driving strategies

Author: Gregory Carpenter,Rashi Glazer,Kent Naka...
Date: 1997/04/22
Subject: Marketing & Sales Management
  1. 4/22
  2. ISBN: 0321014138
  3. 540 pages
  4. True PDF
  5. 40 MB

Book Description

A Reader in market-driving strategies I. THE FORMATION OF PREFERENCES. 1. Introduction: The Nature of Consumer Behavior. 2. Availability of Well-Defined Internal Knowledge and the Attitude Formation Process: Information Aggregation Versus Self-Perception. 3. Consumer Preference Formation and Pioneering Advantage. 4. Order-of-Entry Effects on Consumer Memory and Judgment: An Information Integration Perspective. 5. Managing What Customers Learn from Experience. 6. Competitive Strategies for Late Entry into a Market with a Dominant Brand. II. ATTRIBUTE PERCEPTION AND COGNITIVE REFERENTS. 7. Featu...

Related books view more


We Recommend to see: Mythology

Copyright Disclaimer

This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.