Transnational business cultures

Author: Fiona Moore
Date: 2005/01/28
Subject: International & Foreign Business Enterprises - General & Miscellaneous
  1. 1/28
  2. ISBN: 0754642658
  3. 224 pages
  4. True PDF
  5. 32 MB

Book Description

Transnational business cultures This volume explores how the idea of culture is used and exploited by transnational managers to further their own ambitions and their companies strategies for expansion. It thus provides a more complex picture of culture than has previously been presented in business studies, in that it deals with the strategic value of culture within organizations rather than viewing it as a neutral concept and, through using qualitative methodologies, gives us a full picture of the lived experience of culture in a multinational corporation. It also considers the impact of glob...

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